Amaninder Dhillon

Editor

Geo-Fencing / Shadow Messaging – Hook for Pharma Marketers

Leaderspeak Amaninder Dhillon - October 7, 2023

In the dynamic world of pharmaceutical marketing, staying ahead of the curve is essential for success. As technology continues to evolve, so do the opportunities for innovative campaigns. One area where pharma marketers can make a significant impact is in raising awareness about non-communicable diseases (NCDs) and promoting real-world studies and clinical trials.

Is Indian Pharma Singing Digital Without Lyrics?

Leaderspeak Amaninder Dhillon - January 9, 2021

A large part of the pharma houses continues to believe in-More Feet on The Street Strategy rather than multiple...

DiME (Digi MarketEr):-TiME to SHiNE

Leaderspeak Amaninder Dhillon - August 29, 2020

The new sparkling DIME (Digi MarketEr) are the ones who embrace digital transformation with open arms and voraciously feed on data analytics to satisfy their performance outcomes with an informed business decision. The benefit of being DIME is that it propels data management out of the hands of individual stakeholders, and puts data sets with insights on to center glass table (Transparent workplace) for informed decision making.

Digitree – The New Pedigree in Pharma

Leaderspeak Amaninder Dhillon - June 19, 2020

Pharma has kept its engine running for a long time without annual service maintenance and it is quite likely...

Pharma Marketer and Split Personality

Leaderspeak Amaninder Dhillon - June 8, 2020

The life of the Pharma marketer has always been a juggling act (Two hands, Three balls, Endless Effect! A Lifetime of Performance) of managing multiple aspects with adept emotional and mental skill sets. All this, while trying to remain sane in a dynamic and confusing world. As the marketer takes time to make sense of his environment, he attempts to find answers to perennial marketing questions such as: How is the campaign performing? What are the new avenues to target customers? Is the messaging, right? Are the vendors on track with their deliverables? Are metrics that we track insightful?

Track and Trace: Indian Pharma – Current and Future Applicability

Leaderspeak Amaninder Dhillon - July 17, 2019

Pharmaceutical companies must contend with challenges from supply chain lapses (theft, diversion, S.O.P. deviations, product recalls, reverse logistics etc.) counterfeiting and stringent regulations. These challenges get compounded when dealing across the states and country business operations, besides that not only impact tangible profits but also the intangible brand credibility. In this context, there is also a credible increase in public awareness about the genuineness of medicine (in particular medicine that require cold chain) and their predictability of clinical outcomes. Providing visibility and full traceability becomes a paramount importance to both the Industry and the Govt. – A fool proof solution not only brings transparency in the system, but can also be a key differentiator, and undoubtedly can create immense opportunities for a competitive advantage.

MedicinMan was launched in 2011 as India’s 1st Magazine dedicated to the cause of Field Force Excellence in Pharma and Devices.
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