Deep Bhandari

The rapid pace of change, which began in 2020 is unrelenting and ongoing. The high-stakes game has made many...

Does Your Company Have a Well Thought-out Strategy on How to Improve Sales Force Effectiveness in the Digital World? Most...

COVID-19 has accelerated the shift in how pharma was engaging with HCPs, professional organisations and even patients in India from a sales to more of a scientific, unbiased and balanced marketing communications. As one of the business leader from a prominent MNC said, “For the first time we are seeing a certain shift in HCP’s preference for scientific communication for innovators companies. MSLs and scientific operation teams will be playing a key role in the near future.”

The Beginning I was at crossroads after completing computer programming in the early 80’s when a leading engineering college...

Who we are, What we think and How we do

DigiStorm 2018 was held on 11 September at the Lalit Ashok in Bangalore. The event was headlined by Prabir Jha – President & Global Chief People Officer, Cipla. Deep Bhandari – Editorial Board Member, MedicinMan, gives us the highlights of the post-lunch session.